Truly Nolen Pest & Termite Control vs. Natura Pest Control (Nevada and Idaho)

Truly Nolen Pest & Termite Control ranks #12 of 164 and Natura Pest Control (Nevada and Idaho) ranks #15 of 164 in the West, both with a Handshake Score of 8.6 out of 10. Both have locations on file in Nevada. Truly Nolen Pest & Termite Control also has locations in Arizona, California, New Mexico, Texas and Utah, and Natura Pest Control (Nevada and Idaho) in Idaho.
This comparison sets their verified records side by side: the five scored factors, review platforms, BBB, contract terms, licensing and legal record. It draws no conclusion beyond the scores. The small numbers link to each fact’s source, and each company’s full review has the rest.
At a glance
#12 of 164 in the West
Truly Nolen Pest & Termite Control8.6/10Handshake Score. #12 of 164 in the West
#15 of 164 in the West
Natura Pest Control (Nevada and Idaho)8.6/10Handshake Score. #15 of 164 in the West
| Truly Nolen Pest & Termite Control | Natura Pest Control (Nevada and Idaho) | |
|---|---|---|
| Rank | #12 of 164 in the West | #15 of 164 in the West |
| Confidence | Medium | Medium |
| Provisional score | No | No |
| Door-to-door sales | Partial9, 10, 11 | Partial8, 10, 3 |
| Ownership | Independent4, 5, 6, 7, +1 | Independent5, 6, 7, 8 |
| Headquarters | Tucson, Arizona3 | Reno, Nevada3 |
| States on file | Arizona, California, Nevada, New Mexico, Texas and Utah41 locations | Idaho and Nevada5 locations |
| Record verified | October 27, 2026 | October 27, 2026 |
Our research
How they score
The Handshake Score is a weighted average of five factors, each scored from 0 to 10 from verified records. The percentage beside each factor is its weight. Each score links to the deductions behind it on the company’s review.
| Truly Nolen Pest & Termite Control | Natura Pest Control (Nevada and Idaho) | |
|---|---|---|
| Customer satisfaction 35% | 9.0 | 9.8 |
| Natura Pest Control (Nevada and Idaho) scores higher on customer satisfaction (9.8 vs. 9.0). | ||
| Complaint record 10% | 10.0 | 8.5 |
| Truly Nolen Pest & Termite Control scores higher on complaint record (10.0 vs. 8.5). | ||
| Sales and contract fairness 15% | N/A | N/A |
| Neither company is scored on sales and contract fairness. | ||
| Licensing and compliance 15% | 9.0 | 10.0 |
| Natura Pest Control (Nevada and Idaho) scores higher on licensing and compliance (10.0 vs. 9.0). | ||
| Legal and regulatory record 15% | 10.0 | 10.0 |
| Tied on legal and regulatory record (10.0 each). | ||
| Handshake Score | 8.6/10 | 8.6/10 |
| Truly Nolen Pest & Termite Control and Natura Pest Control (Nevada and Idaho) have the same Handshake Score (8.6); Truly Nolen Pest & Termite Control is listed first in the rankings (#12 of 164 and #15 of 164 in the West). | ||
Neither company had usable inputs for sales and contract fairness, so that factor was left out of both scores and the remaining weights were scaled up to 100%.
Workplace
We rate how companies treat employees from employee-review sites and wage-and-hour records. A workplace score is computed and carries 10% of the Handshake Score when there are at least 20 employee reviews on file (otherwise excluded and remaining weights renormalized).
| Truly Nolen Pest & Termite Control | Natura Pest Control (Nevada and Idaho) | |
|---|---|---|
| Workplace score | 6.5 | N/A |
| Truly Nolen Pest & Termite Control has a workplace score of 6.5; Natura Pest Control (Nevada and Idaho) isn’t rated. | ||
Review platforms
Google figures cover each company’s western US listings; the average is weighted by each listing’s review count. Ratings and counts are as each site showed them on the date retrieved.
| Truly Nolen Pest & Termite Control | Natura Pest Control (Nevada and Idaho) | |
|---|---|---|
| Google listings in the West | 35 | 4 |
| Google reviews | 16,209 | 5,328 |
| Google average | 4.8 | 4.9 |
Truly Nolen Pest & Termite Control 43 review profiles
| Platform and scope | Rating | Reviews | Source |
|---|---|---|---|
| GoogleSan Diego, California | 4.7/5 | 658 | View |
| GooglePalm Desert, California | 4.8/5 | 553 | View |
| GooglePerris / Moreno Valley, California | 4.8/5 | 405 | View |
| GoogleOrange, California | 4.7/5 | 312 | View |
| GoogleSan Marcos, California | 4.5/5 | 182 | View |
| GoogleTemecula, California | 4.8/5 | 152 | View |
| GoogleCorona, California | 4.8/5 | 89 | View |
| GoogleFort Worth, Texas | 4.8/5 | 627 | View |
| GoogleEl Paso, Texas | 4.8/5 | 519 | View |
| GoogleGalveston, Texas | 4.8/5 | 361 | View |
| GoogleKeller, Texas | 4.7/5 | 338 | View |
| GoogleSan Antonio, Texas | 4.6/5 | 265 | View |
| GoogleLewisville, Texas | 4.5/5 | 170 | View |
| GoogleAbilene, Texas | 4.7/5 | 49 | View |
| GoogleLubbock, Texas | 5.0/5 | 7 | View |
| GoogleAustin, Texas | 3.0/5 | 4 | View |
| GoogleTempe, Arizona | 4.9/5 | 1,807 | View |
| GoogleTucson, Arizona | 4.8/5 | 1,188 | View |
| GoogleChandler, Arizona | 4.8/5 | 1,093 | View |
| GoogleGreen Valley, Arizona | 4.9/5 | 902 | View |
| GoogleTucson, Arizona | 4.8/5 | 767 | View |
| GoogleTucson, Arizona | 4.9/5 | 674 | View |
| GoogleSierra Vista, Arizona | 4.8/5 | 645 | View |
| GooglePeoria, Arizona | 4.8/5 | 554 | View |
| GooglePrescott Valley, Arizona | 4.6/5 | 489 | View |
| GoogleLa Quinta, California | 4.8/5 | 366 | View |
| GoogleYuma, Arizona | 4.8/5 | 336 | View |
| GoogleTucson, Arizona | 4.9/5 | 335 | View |
| GoogleLake Havasu City, Arizona | 4.8/5 | 300 | View |
| GooglePhoenix, Arizona | 4.7/5 | 277 | View |
| GoogleFlagstaff, Arizona | 4.5/5 | 37 | View |
| GoogleTucson, Arizona | 4.8/5 | 31 | View |
| GoogleAlbuquerque, New Mexico | 4.7/5 | 550 | View |
| GoogleRio Rancho, New Mexico | 4.8/5 | 364 | View |
| GoogleSanta Fe, New Mexico | 4.6/5 | 358 | View |
| BBBcompany-wide | 1.0/5 | 6 | View |
| Trustpilotcompany-wide | 3.2/5 | 58 | View |
| HomeAdvisorTucson, Arizona | — | 0 | View |
| GoogleLas Vegas, Nevada | 4.7/5 | 284 | View |
| GoogleMidvale, Utah | 4.6/5 | 114 | View |
| GoogleOgden, Utah | 4.3/5 | 107 | View |
| GoogleSt. George, Utah | — | 0 | View |
| Googlenational: all US Google listings of the Truly Nolen Pest & Termite Control brand, used only as the complaint base | 4.76/5 | 38,874 | see record |
Natura Pest Control (Nevada and Idaho) 7 review profiles
| Platform and scope | Rating | Reviews | Source |
|---|---|---|---|
| GoogleReno, Nevada | 4.9/5 | 2,334 | View |
| GoogleSparks, Nevada | 5.0/5 | 2,164 | View |
| GoogleMeridian, Idaho | 4.9/5 | 570 | View |
| GoogleBoise, Idaho | 5.0/5 | 260 | View |
| BBBReno, Nevada file | — | 0 | View |
| BBBMeridian, Idaho file | — | 0 | View |
| YelpReno, Nevada area | 4.3/5 | 111 | View |
Better Business Bureau
Truly Nolen Pest & Termite Control. Its company-wide BBB profile shows a B- grade and 29 complaints in the last three years.
Natura Pest Control (Nevada and Idaho). Its BBB profile shows an A+ grade and 1 complaint in the last three years.
| Truly Nolen Pest & Termite Control | Natura Pest Control (Nevada and Idaho) | |
|---|---|---|
| BBB grade | B-3, 9, 59, 61, +10 | A+6, 7, 21 |
| Accredited | No | No |
| Complaints, last 3 years | 29, company-wide | 1 |
| BBB customer reviews | 1.0/5 average from 6 reviews | No reviews |
| Profile scope | company-wide: the Tucson headquarters file covers headquarters and all corporate-owned locations (nationwide, incl. Florida). The Arizona Mesa (Phoenix BBB) and CA Perris files show the same totals and B- grade. | Reno, Nevada file; Local BBB: BBB, Mountain West & Pacific Southwest; address 5955 Equity Ave, Reno, Nevada 89502 (BBB’s spelling; the office is 5595 Equity Ave); alternate name Natura Pest Services, LLC |
| Retrieved | October 27, 2026 | October 28, 2026 |
| Profiles |
Contract terms
Terms as recorded from the linked sources.
Truly Nolen Pest & Termite Control 6 terms
Residential pest control is sold as quarterly ‘4 Seasons Pest Control’ or a one-time treatment.12
Online promotion refers to a ‘new service contract’ for Four Seasons Pest Control; contract length, renewal and cancellation terms are not published on the site.13
Satisfaction guarantee: full refund on the most recent service if not satisfied.12
Company statement (BBB reply, 2024): annual termite coverage lapses when the renewal is not paid (‘auto-canceled due to non-payment of the renewal’), and a ‘Retreat Only’ termite agreement covers re-treatment but not repairs. This describes renewal by payment, not automatic renewal.14
First-hand complaint (location not stated): the customer says the contract gave a right to cancel if the pest issue was not resolved, but after canceling by phone in Oct 2025 the account was sent to collections.9
Employment (not customer) agreements: the ‘RESOLVE’ program requires employees to arbitrate employment disputes (AAA). No customer arbitration clause was found.15
Natura Pest Control (Nevada and Idaho) 4 terms
Website offer: initial treatment for $99, ‘regularly $378’ (over 70% off the initial service).11
Five year-round ‘365’ plans (Essential: four-season general pest; Plus: general pest + rodents or garden; Complete: general pest + rodents and garden; Rodents; Garden), each with a ‘Pest Free Guarantee’ and 48-hour service response. No term length, renewal, cancellation or fee terms are stated.9
Pest-Free Guarantee: additional treatments at no extra charge if pests return between scheduled visits.9
Customer report (BBB Meridian, Idaho complaint of 03/01/2026, unanswered): a $150 promotional sign-up fee and $60 per month; about $700 paid over about a year for three services; says service frequency and the promotional discount were misrepresented at enrollment. Customer report, not company terms.12
Licensing and registrations
Status and expiry dates are shown exactly as the issuing agency’s record showed them on the date retrieved.
Truly Nolen Pest & Termite Control 13 records (Arizona 1, Texas 9, New Mexico 1, California 2)
| State | Authority and type | Number | Status | Expires | Source |
|---|---|---|---|---|---|
| Arizona | Arizona Department of Agriculture (Pest Management Division; record labeled Office of Pest Management)Pest management business license (company) | 4020 | Active | Not shown | 83 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0569387 | Active (listed in TDA’s report of current licenses) | January 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0591791 | Active (listed in TDA’s report of current licenses) | March 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0569385 | Active (listed in TDA’s report of current licenses) | January 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0569384 | Active (listed in TDA’s report of current licenses) | January 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0569386 | Active (listed in TDA’s report of current licenses) | January 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0569389 | Active (listed in TDA’s report of current licenses) | January 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (TPCL), categories PT | 0737676 | Active (listed in TDA’s report of current licenses) | January 31, 2027 | 84 |
| Texas | Texas Department of Agriculture (Structural Pest Control Service)Commercial business license (franchise, not the company) | 0959348 | Active (listed in TDA’s report of current licenses) | May 31, 2027 | 84 |
| Texas | Texas Comptroller of Public Accounts / Texas Secretary of State (business registry)Foreign corporation registration (business registry, not a pesticide license) | Taxpayer 18601691662; SOS file 0006438106 | ACTIVE (right to transact business; SOS registration) | Not shown | 2 |
| New Mexico | New Mexico Secretary of State (business registry)Foreign Profit Corporation (business registry, not a pesticide license) | Business ID 1249846 | Active | Not shown | 85 |
| California | Structural Pest Control Board (SPCB), Department of Consumer AffairsCompany Registration (Fumigation-Pest & Termite Control) | PR 285 | Active (DCA licensee file refreshed October 1, 2026) | Not shown | 86 |
| California | Structural Pest Control Board (SPCB), Department of Consumer AffairsCompany Registration (Pest & Termite Control) - franchisee, not the company | PR 10190 | Active (DCA licensee file refreshed October 1, 2026) | Not shown | 86 |
Natura Pest Control (Nevada and Idaho) 6 records (Nevada 2, Idaho 4)
| State | Authority and type | Number | Status | Expires | Source |
|---|---|---|---|---|---|
| Nevada | Nevada Department of Agriculture, Pest Control Section (Plant Industry - Pest Control Program licensed operator report)Pest Control Business License (company license number 7017, ‘NATURA PEST SERVICES’); 11 licensed individuals listed under it | 7017 | Listed on the 2026 Licensed Operators report (report dated September 2, 2026) | 12/31/2026 | 22 |
| Nevada | Nevada Secretary of State (ORION business entity search)Business registration: Domestic Limited Liability Company (86), entity no. E0067722017-8; registered agent Glen A Burress | NV20171092136 | Active | Not shown | 2 |
| Idaho | Idaho State Department of Agriculture (ISDA) Pesticide Applicator LicensingProfessional (individual applicator licenses only) | Not shown | Not verified: ISDA issues no company pesticide license; lookup is by person only | Not shown | 23 |
| Idaho | Idaho Secretary of State (SOSbiz business search)Business registration: Natura Home Services LLC, Limited Liability Company (D); registered agent Greg Young | 5507869 | Active-Existing, Good Standing | Not shown | 24, 25 |
| Idaho | Idaho Secretary of State (SOSbiz assumed business names)Assumed Business Name ‘Natura Pest Control’ | 5987420 | Active-Current, Good Standing | Not shown | 26 |
| Idaho | Idaho Secretary of State (SOSbiz assumed business names)Assumed Business Name ‘Natura Pest Services’ | 5163527 | Active-Current, Good Standing | Not shown | 27 |
Legal and regulatory record
Only resolved government actions count toward the legal and regulatory score. Pending lawsuits, allegations and private matters are listed but not scored. Summaries are our researchers’ wording of the source; allegations are allegations, not findings.
Truly Nolen Pest & Termite Control 6 records
Legal and regulatory score: 10.0/10. Records counted in it: none.
October 27, 2026 · Complaint summaryUsed in complaint record
company-wide
BBB headquarters file (covers headquarters and corporate-owned locations): 29 complaints in 3 years, 5 in the last 12 months, rating B- for failure to respond to 5 complaints. Complaints read include a duplicate-charge refund delay, cancellation requests not acted on with continued billing and a collections referral, a termite-fumigation warranty dispute and a dispute about a former franchisee’s work.9
March 12, 2026 · EnforcementUsed in licensing and compliance
San Diego County Agricultural Commissioner (California); DPR county civil-penalty list
County agricultural commissioner civil penalty, San Diego County: NOPA EA-37-2026-036 against “TRULY NOLEN OF AMERICA, INC.” (license number SPCB 5160 = Truly Nolen’s San Diego branch office BR 5160); structural (SCP); incident date March 12, 2026; code section 6738, Title 3 CCR; final fine $350. Minor administrative penalty. The violation’s subject beyond the code section is not stated in the file.89
August 5, 2025 · EnforcementUsed in licensing and compliance
San Diego County Agricultural Commissioner (California); DPR county civil-penalty list
County agricultural commissioner civil penalty, San Diego County: NOPA EA-37-2025-137 against “TRULY NOLEN OF AMERICA, INC.” (license number SPCB 5160 = Truly Nolen’s San Diego branch office BR 5160); structural (SCP); incident date August 5, 2025; code section 6739(d), Title 3 CCR; final fine $250. Minor administrative penalty. The violation’s subject beyond the code section is not stated in the file.89
December 17, 2021 · Complaint summaryShown only
Arizona
Arizona’s Office of Pest Management lookup lists one adjudicated complaint against business license 4020 (complaint 100989, adjudicated 12/17/2021). The order PDF is shown as ‘Pending’ (not posted), so the allegation and outcome are unknown. Not classified as an enforcement action.87
August 31, 2017 · LawsuitShown only
Texas
Omar Martinez sued in El Paso alleging he was wrongfully terminated after a workplace injury (filed August 31, 2017). On Feb. 26, 2020 the El Paso Court of Appeals affirmed the denial of Truly Nolen’s late motion to compel arbitration. Final outcome not found. Private employment suit.88
April 2011 · LawsuitShown only
California
Miranda and Luna, pest control technicians, filed a putative class action in April 2011 alleging California wage-and-hour violations (unpaid straight time and overtime, meal and rest periods, final wages, wage statements). In Truly Nolen of America v. Superior Court (2012) 208 Cal.App.4th 487 the Court of Appeal issued a writ directing the trial court to reconsider whether arbitration should proceed individually. Final outcome not found. Private employment case; wage-and-hour, not consumer.15
Natura Pest Control (Nevada and Idaho) 2 records
Legal and regulatory score: 10.0/10. Records counted in it: none.
March 1, 2026 · Complaint summaryUsed in complaint record
BBB Great West + Pacific (Meridian, Idaho file)
BBB complaint (Meridian, Idaho file), Product Issues, status Unanswered: customer paid a $150 promotional sign-up fee and $60/month, about $700 over roughly a year for three services, and says the service frequency and promotional discount were misrepresented at enrollment; asks for a partial refund and cancellation.12
October 20, 2025 · Complaint summaryShown only
BBB, Mountain West & Pacific Southwest (Reno, Nevada file)
BBB advertising review (not a government action): on 10/20/2025 BBB asked Natura Pest Control (Reno file) to substantiate, modify or discontinue broad environmental claims (‘eco-friendly’, ‘organic-based’) on its signage and website; as of 01/05/2026 BBB says the business had not done so. Not scored.6
Keep reading
- Truly Nolen Pest & Termite Control review#12 of 164 in the West
- Natura Pest Control (Nevada and Idaho) review#15 of 164 in the West
- Is Truly Nolen Pest & Termite Control legit?Licenses, BBB record and legal history
- Is Natura Pest Control (Nevada and Idaho) legit?Licenses, BBB record and legal history
- The Pacific Northwest pest control rankingsThe full rankings, with every factor score
- How we review companiesThe five factors, their weights and what we count
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